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The implemetation strategies of South Tyrol on tourism market
Sabolová, Kristýna ; Jarolímková, Liběna (advisor) ; Kvítková, Zuzana (referee)
The aim of this thesis is to complete an analysis of the tourism of South Tyrol and compare the tourism of South Tyrol with the tourism of the destination Czech Republic. As a result of the previous comparison there will be suggestions which could lead to an increase of the whole system of tourism in the Czech Republic, which has a lot of problems with making use of the whole potential that possesses. The thesis has been divided into five chapters. In the first one is defined the strategic management along with the destination management and marketing. Second chapter focuses on Italy and third chapter briefly presents South Tyrol. The fourth chapter is dedicated to tourism of South Tyrol. In the end of this chapter there is detailed analysis of the tourist infrastructure in South Tyrol, which is based mainly on my experience and observations. The object of final fifth chapter is to compare the Czech Republic and South Tyrol from the point of view of the tourist infrastructure and marketing and then create the suggestions for improvements of tourism in the Czech Republic.
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South Tyrol: language use in public space
Rubriciusová, Alžběta ; Konrád, Ota (advisor) ; Kučera, Jaroslav (referee)
South Tyrol is an autonomous province, which belongs to the Italian Republic. Its territory is specific for several reasons. This is caused by the historical development and also by the fact that South Tyrol is a crossroad where the Germanic culture and language meets the Romanesque one. The citizens are usually bilingual. The language issue offers a large number of topics, which can be further examined. This thesis is focused on language use in the public sector nowadays. First, the historical context of the South Tyrolean question will be explained with focus on language because the current state results from past events. Second, I will explore three following areas of the public sector: communication with public administration, politicians and at school. The main emphasis will be again placed on language. Next, I will deal with the language model of South Tyrol. My goal is to try to answer this question: Is the described model functional, stable and possibly transferable?
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South Tyrol
DUPALOVÁ, Gabriela
The subject of this document is to introduce a specific region on the border of Austria and Italy: South Tyrol. The document is focused on explaining historical events that have shaped the region; presents economic and political connotations. It explains the issues with the region name in different languages. Important points of the document are the current position and role of the region in the Italian regionalism, its relations with Austria and frictions that arise from the efforts to gain the full autonomy statute.
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